Veteran Pierre Dadd, has been tapped to lead the marketing division, by to lead the marketing division by Digital collectibles platform Terra Virtua. It has been seen by the blockchain community as a high profile executive transitioning to Blcokchain Company.
Terra Virtua announced Wednesday, that Dadd has been hired for the position of marketing director. Making him a strong candidate to spearhead Terra Virtua’s marketing efforts, Dadd has over 20 years of experience in marketing and brand development.
Dadd’s LinkedIn profile suggests he has been involved with the company since at least April. Prior to accepting the position, he headed his own private brand consultancy for three years. He also has long-tenured career stops at Lego, The Walt Disney Company and Auto Trader UK.
Dadd said he’s excited to join Terra Virtua and welcomed the challenge of raising the company’s brand profile.
“The team has built a strong platform with a unique proposition that really sets the business apart in the market. My role is now to capitalise on this and together, we will build Terra Virtua into a world-class brand that has broad, mass market appeal. I can’t wait to get started,” he said.
Gary Bracey, Terra Virtua’s CEO, said Dadd brings a “wealth of experience” required to take the nonfungible token market mainstream, adding:
“We know maintaining NFTs into popular perception is going to be a tough challenge, and Pierre’s wealth of experience at Disney and LEGO will be instrumental to guide us in that direction.”