TIME magazine to hold BTC on balance sheet  

TIME magazine to hold BTC on balance sheet  

An educational video series on the subject of crypto assets have been produced by a New York based Time magazine  in partnership with Institutional fund manager, Grayscale.

Time and its president, Keith Grossman, will receive payment in Bitcoin as announced by Grayscale CEO, Michael Sonnenshein, and he also revealed about the partnership

The Bitcoin will be held by TIME in its balance sheet and does not intend to convert it through the deal into fiat.

TIME was first published on March 3, 1923, with the magazine and online publication having been active in the crypto space of late. In March, TIME cashed in on the NFT mania by dropping a set of tokenized magazine covers on NFT marketplace SuperRare, with the “TIME Space Exploration – January 19th, 1959” NFT fetching 135 ETH worth almost $250,000 on March 30.

The company also revealed they were seeking a crypto-friendly Chief Financial Officer in the same month after listing the position on Linkedin.

“The media industry is undergoing a rapid evolution. TIME is seeking a Chief Financial Officer who can help guide its transformation,” the listing said.

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