Football club, AS Roma, has partnered with sports and entertainment blockchain firm Chiliz.
Via an official announcement published on July 19th, Chiliz revealed that AS Roma is joining Socios, a sports platform powered by Chiliz, in order to launch an AS Roma fan token. The dedicated tokens will give fans the right to vote in certain club-delegated decisions.
The post explains that “the more fans vote and interact with the club through the app, the more rewards they can earn, competing for once-in-a-lifetime experiences, and gaining access to exclusive merchandise, games and leaderboards.” The voting options include naming a club facility, a voice in warm-up activities at the Stadio Olimpico and others.
The tokens will be tradeable against Socios’ native token, dubbed $CHZ. CEO & Founder of Socios,Alexandre Dreyfus, commented on the partnership thus:
“This partnership gives us the opportunity to educate a huge audience of mainstream consumers to the benefits of blockchain and cryptocurrencies, across Europe as well as Asia and Latin America. If you add up all the fan bases of our current partners, we’re already looking at a potential audience of hundreds of millions of sports fans and users for both $CHZ and Socios.com.”
Chiliz has also announced a strategic partnership with Binance Chain, the mainnet of major cryptocurrency exchange Binance.