Salesforce announced on Tuesday November 19th that supercar manufacturer Automobili Lamborghini is using Saleforce Blockchain for authenticating some Lamborghini models.
Lamborghini’s press release on August 16th mentioned that the unique Aventador S by Skyler Grey, (Personalized by a 19 year old American artist Skyler Grey) which has already been purchased by an art collector, would be the first Lamborghini to be certified via blockchain technology through a pilot project called “Lamborghini Sicura” that was “launched in collaboration with Salesforce and aimed at protecting the car as a work of art.”
This involves “a process of authenticity certification, which makes use of Salesforce Blockchain technology to guarantee data security and incorruptibility.” The aims of this protection system according to press release is “to prevent counterfeiting; to trace and certify all the information related to the model; and at the same time favor an increase of value for all the stakeholders.”
“When a Lamborghini is resold, the vehicle often goes through 800 to 1,000 certification checks that take place at the Lamborghini headquarters in Sant’Agata Bolognese, Italy. Conducting these thorough inspections require Lamborghini technicians to work with a massive network of resources—photographers, auction houses, dealerships, repair shops, newspapers, magazines and other media sources—to curate the full history and most importantly verify all of the parts and service of each unique vehicle. This grueling process led Lamborghini to leverage Salesforce Blockchain to create a trust network between these distributed partners—enabling Lamborghini to authenticate each heritage vehicle faster and more securely than ever before.”
Lamborghini is using Salesforce Blockchain to digitize its authentication process by “creating a trust network among technicians, repair shops, dealerships and more.” Also, “each vehicle will come with an immutable record of service, including restoration, prior ownership and more.”
Also under Blockchain Tech “each car is armed against potential counterfeiting—ensuring these exotic vehicles become even more valuable throughout their lifespan.”
Head of After Sales at Automobili Lamborghini, Paolo Gabrielli, said:
Innovation has been at the core of our company since its founding. Salesforce Blockchain will allow us to take our innovation a step further, accelerating the authenticity of our heritage vehicles faster than ever.