22 industry leaders to help attract 100M to DeFi added by GoodFi coalition

The addition of 22 DeFi industry leaders to its newly formed Board of Advisors including representatives from many of the sector’s top projects, has been announced by Non-profit decentralized finance alliance, GoodFi.

To hook new users up with appropriate DeFi protocols, GoodFI also launched a website.

Chainlink account executive, Michael Zacharski, SushiSwap core developer, Omakase, and Aave digital marketing manager, Isa Kivlighan were all featured in advisory board. Also, including Ava Labs, Acala Network, and Maple Finance, in total, 19 leading teams building in DeFi from across the globe are represented

To reduce the barriers to enter the crypto and DeFi sectors, the Board of Advisors is expected to pool knowledge and experience

A website offering in-depth resources to first-time users regarding the value proposition and basics underpinning decentralized finance, has also been luached by GoodFI.

From next mpnth a matchmaker feature will be offered by the site. Beginner-friendly DeFi protocols to new users tailored to their individual needs, is the focus of the design of the website. The tool will also provide real-time data for yield products on “a range of proven platforms.”

Adam Simmons, Radix’s head of strategy, emphasized GoodFi’s mission of onboarding 100 million DeFi users by 2025:

“While opening a new cryptocurrency wallet and interacting with various DeFi DApps is second-nature to crypto natives, these processes will initially be intimidating to the uninitiated majority across the globe. To get 100 [million] DeFi users by 2025, GoodFi needs to guide users at each step so they feel confident bringing assets into the ecosystem.”

Speaking to Cointelegraph, Maple Finance’s CEO and co-founder, Sidney Powell stated that Maple will “help establish partnerships with a goal of building awareness about the power and sovereignty which DeFi puts in the hands of the everyday person.”


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