Bitcoin ads were shown during a Premier League match between Tottenham and Liverpool last night. The ads were seemingly taken out by the trading platform eToro which last year signed a deal with Brighton & Hove Albion, Cardiff City, Crystal Palace, Leicester City, Newcastle United, and Southampton where all these clubs were paid in bitcoin for advertising opportunities. The Premier League is one of the most watched sport season and claims they’re watched by about 70% of the UK population in total.
Cryptocurrency has made its name in the global assets market. Bitcoin as the foremost is the most popular and most valuable of them all and with premier league now showing ads on Bitcoin, it should be noted that the era of cryptocurrencies is just starting.