Coincheck, a subsidiary of Japanese financial services firm Monex Group, partnered with marketing research company Macromill Group to launch the Coincheck Survey service. It allows its users to exchange reward points for cryptocurrencies.
According to Monex Group’s official press release published on September 4th, customers will be able to “exchange Macromill Points, which are offered as compensation for participating in surveys,” for Bitcoin (BTC), Ethereum (ETH) and Ripple’s XRP starting September 10th.
The announcement states:
“In partnership with Macromill, a leading marketing research company that offers marketing solutions best suited for clients, Coincheck is expanding opportunities for an increase in the number of people who start investing in cryptocurrencies. […] Macromill typically offers Macromill Points to Macromill Monitors who participate in the surveys conducted by the company. The launch of Coincheck Survey makes it possible for monitors to exchange those Macromill Points to cryptocurrencies.”
According to the press release, a Coincheck account is required for “Macromill Monitors” to participate in the program. The program’s exchange rate will be 1 yen per point. It is also noted that “in addition to cashing for 1 yen per point, it can be exchanged for products, T-points, and Amazon gift certificates.”