Another win was notched yesterday by signing a pair of popular European racing teams by the popular ‘fan token’ reward and engagement blockchain Chiliz
Aston Martin Cognizant and Alfa Romeo Racing were the latest to launch tokens on the platform, according to a press release on Frida, Socios.com.
As they join NASCAR’s Roush Fenway Racing, it revealed that the Formula 1 teams weren’t the only wins for Chiliz this week. The teams are among the first processional motor racing teams to experiment with blockchain technology — part of a growing number of sports and organizations using the tech to better connect with fans.
“Last week, in a single day, we announced five partnerships – from three different sports, across three continents – and now we’ve continued that momentum convincingly,” said Chiliz CEO Alex Dreyfus in a press release. “In the next few years a generation of passive fans will shift into active fans. That transition will take place through transactional fan engagement on our platform.”
While Chiliz has effectively cornered the fan token market, multiple platforms continue to battle over the NFTs, memorabilia, and collectibles space.