President Emmanuel Macron of France has advocated the use of blockchain to innovate supply chain management in the European agriculture industry. Macron made his remarks during the 56th International Agriculture Fair in Paris on Saturday.
Macron called for unity among European nations to counter competition from global markets in China, Russia and the United States, underscoring the importance of the EU’s Common Agricultural Policy (CAP) in this regard.
He pinpointed three broad strategies to advance the continent’s agricultural industry and maintain a competitive edge, affirming that “no farmer or consumer wants to be subjected to the diktat of non-European countries.” Among these strategies was a call for innovation using vanguard technologies such as blockchain. Macron said:
“Let’s do this in Europe, the avant-garde of agricultural technology, by developing tools that will track every product from raw material production to packaging and processing. The innovation is there and it must be used in the agricultural world, it must be fully used because it is at the service of shared excellence and it will serve the consumer.”
He said Blockchain can bring transparency to agricultural production and distribution to assuage mounting consumer concerns about products’ provenance and sustainability.