Cardano (ADA) has just spiked 15% following the announcement of a partnership with multinational accounting and consultancy firm PricewaterhouseCoopers (PwC). Charles Hoskinson, CEO of IOHK revealed in a live stream that PwC will consolidate information from IOHK, the Cardano Foundation and Cardano’s business arm, Emurgo, to build a commercial strategy for the blockchain project.
PwC will be holding a multi-day workshop where the firm will unveil the strategy it will use to promote Cardano adoption to mainstream businesses.
ADA has attracted attention, for going out of its usual stagnant range-bound trading and with the way the digital asset is going following this move to commercialize it, it might turn out to be one of the best assets so far.