The naming rights to the home arena of NBA team Miami Heat for a reported $135 million has been secured by the Cryptocurrency exchange FTX.
It has been reported that an American Airlines Arena of 19,000-capapcity will become the FTX Arena.
This is the first of its kind of the crypto business in the U.S professional sports venue wining a naming right.
A 19-year partnership with Miami-Dade was made with FTX, which entails that the arena, till 2040, will have the exchange name.
At a special meeting to be held in March 26, Miami-Dade Board of County Commissioners will have to give its final approval
In the mainstream FTX partnership with Miami-Dade is another development in the mainstream of cryptocurrency and which is on the fast rise recently.
Also, Montreal Canadiens has secured a partnership with Crypto.com earlier this year and at the Ball Centre the logo has been brandished on the ice at home.